Collection: ICONIC

We are the height of Iconic fashion. The pinnacle of chic and the heralds of doom. The world isn’t in a great shape, but we might as well lean in hard and wear our frustrations and fears on a shirt. Because. It’s therapy isn’t it? Getting things out and all that? Surely there is nothing wrong with wearing a forest fire on your chest to remind us of the horror show of climate change, whilst of course bringing a new product life, having it shipped to you and probably wearing it once. Sigh. OK, maybe you shouldn’t buy anything.