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If it's too good to be true

Regular price
£13.50
Sale price
£13.50
Tax included.

A knowing wink to the hype machine, this tee combines classic propaganda-style graphics with a message every strategist, creative, or consultant has muttered under their breath this year. Featuring a silhouette in a gas mask with glowing AI goggles, it’s a wearable reminder that behind every “miracle” demo there’s usually a human picking up the pieces. Printed in Obsolete’s trademark black, white, and hazard-yellow.


This heavyweight cotton t-shirt is a durable staple product with a classic fit. One of the most popular items, it has a relaxed style made for casual wear.

  • Seamless double-needle collar
  • Double-needle sleeve and bottom hems
  • Taped neck and shoulders for durability

Fabrication: Solid Colors are made from 100% cotton (preshrunk jersey knit); Ash Grey is 99% Airlume combed and ring-spun cotton, 1% polyester; Sport Grey is 90% cotton, 10% polyester; Heather Colors are 50% cotton, 50% polyester.